The REAL New Zealand Showcase programme is designed to showcase  New Zealand businesses to the world before and during the Rugby World Cup.

In Southland, the initial planning unveiled last week is around the visitor experience.  While we want to highlight our local businesses during the Cup, we also have a prime opportunity to convince people and get them to tell their friends about Southland.

We are facing skill shortages in some sectors in coming years, so we need to use the matches involving Scotland and Argentina and two yet to be named countries to show visitors that there’s more to Southland than just a couple of rugby games.

If we can convince them of our status as a great place to work, live and play, they might just decide to stay, and tell their friends how great our little piece of paradise is.  That’s what we need.